ST. JOHN’S, Antigua — Cricket West Indies (CWI) today announced a new partnership with BRONX COLORS, the internationally recognised urban-inspired cosmetics brand, which will serve as the Official Cosmetics Partner of the West Indies Senior Women’s Team for the duration of the ICC Women’s T20 World Cup 2026 in England and Wales.
The partnership brings together one of the Caribbean’s most iconic sporting teams and a beauty brand renowned for its commitment to inclusivity, self-expression and confidence. Through the agreement, BRONX COLORS branding will appear on the non-leading sleeve of the team’s playing shirts throughout the World Cup.
The “Maroon Warriors” are currently competing in the Group stage of the global tournament, with aspirations of advancing to the knockout stages and challenging for global honours, particularly after taking down defending champions New Zealand in their opening fixture.
CWI Event Manager, Dario Barthley, who initiated the partnership, welcomed BRONX COLORS to the West Indies cricket family and highlighted the significance of the partnership for the continued growth of women’s cricket.
“Cricket West Indies is delighted to welcome BRONX COLORS as an official partner of our Senior Women’s Team during the ICC Women’s T20 World Cup. This partnership represents the growing commercial appeal of women’s cricket and the tremendous value our players continue to create both on and off the field. BRONX COLORS is a brand that celebrates confidence, individuality, and inclusivity, qualities strongly displayed by our women. We look forward to collaborating throughout the tournament and building a relationship that showcases both the personalities of our players and the values shared by the two organisations.”
Expressing their excitement about the partnership was BRONX COLORS’ Head of Sales, Development & Communications, Tanita Caroline Le Roux:
“We are incredibly proud to partner with the West Indies Senior Women’s Team during such an important global moment for women’s cricket. BRONX COLORS is built on the belief that makeup is not about perfection. It is about confidence, identity and self-expression. Today’s beauty consumer is looking for more than coverage; they want quality, performance, value and products that help them express who they are. As colour cosmetics continues to rebound and bold makeup returns in a more intentional, wearable and social-first way, this partnership allows us to celebrate women who embody confidence, individuality and fearless expression both on and off the field. The West Indies Women represent energy, pride, resilience and cultural power — values that sit at the heart of BRONX COLORS.”
The partnership further demonstrates Cricket West Indies’ commitment to growing the commercial profile of women’s cricket while creating valuable opportunities for brands to connect with the passion, pride and global reach of West Indies cricket.
Learn more about Bronx Colors: https://bronxcolors.com/ or https://bronxcolors.co.za/
Connect with Bronx Colors:
Instagram: bronx.za
TikTok: bronxcolorsza
West Indies Cricket
