Cricket West Indies (CWI) has announced the appointment of Rupert Hunter as its new Chief Commercial Officer (CCO), marking a pivotal moment for the organization. Hunter, who most recently served as Head of Brand Partnerships at the International Cricket Council (ICC), will officially assume his new role in October, based at CWI’s headquarters in Coolidge Cricket Ground, Antigua.
Hunter brings with him an impressive 24 years of experience in the sports industry, having held senior roles at some of the world’s top sports and entertainment agencies. His career includes significant stints at global firms such as Bates Worldwide Advertising, World Sport Group, Havas Sports, IMG Media, and Six Nations Rugby. During his tenure at the ICC, Hunter was instrumental in driving global sponsorships and partnerships, making him a valuable addition to CWI’s leadership team.
Mrs. Debra Coryat-Patton, Independent Director and Chair of the Human Capital & Recruitment Committee, expressed her enthusiasm for Hunter’s appointment. “We’re excited to welcome Rupert Hunter as our new Chief Commercial Officer. After a thorough selection process, Rupert emerged as the top choice for this very critical role. His global outlook is vital for building strong international partnerships, and he’ll be tasked with driving revenue growth and expanding our fan base in the Caribbean and beyond. With his extensive experience, we’re confident Rupert will hit the ground running and make a significant impact.”
For Hunter, joining CWI represents an opportunity to further build on the region’s rich cricketing legacy. “The opportunity to join Cricket West Indies, after hosting an outstanding T20 World Cup tournament, and to re-immerse myself in the world of international cricket is very exciting. West Indies cricket has a very meaningful heritage as well as global appeal, and so I look forward to realizing the full commercial potential of the brand, the teams, and the organization in the months ahead,” Hunter said.
In his new role, Hunter will oversee CWI’s Commercial, Marketing, and Communications Department, working closely with newly appointed Communication and Media Manager, Nyssa Pierre. This marks a significant strengthening of the senior executive team as CWI continues its strategic restructuring to improve overall efficiency and performance.
Hunter’s extensive background and international experience are expected to bring fresh perspectives and commercial acumen to West Indies cricket, a sport deeply embedded in the region’s cultural fabric. With this new addition to the leadership team, CWI looks set to bolster its commercial portfolio while expanding its reach and influence both in the Caribbean and on the global stage. (Sportsmax)
