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Combating climate change requires acceptance by people that global warming is threatening the environment. In spite of the evidence of unusual weather patterns, high carbon emissions, destruction to the ozone layers, etc., people don’t intimately identify with the problems. Some think it is not their problem that would necessitate different course of action on their part. There is a disconnect grappling with the issues and human’s responsibility that would influence positive change in behaviour. This has prompted some to believe that the biggest problem for the climate change fight is not technology but human psychology. Listen to the media and academia partner to discussion the problem, including the development of strategies to influence human behaviours with the right stimuli.