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by Karen Abrams, MBA
As digital landscapes evolve at breakneck speed, the Pew Research Center’s latest survey sheds light on the unrelenting grip of social media on America’s youth. Despite mounting concerns over its impact, the study, conducted from September 26 to October 23, 2023, reveals that teenagers’ engagement with these platforms is not just sustained but deeply integrated into their daily lives.
The survey, encompassing 1,453 teenagers aged 13 to 17, brings to the forefront the unchallenged dominance of YouTube. A staggering nine out of ten teens report using YouTube, making it the most popular platform among this demographic. This finding underscores YouTube’s broad appeal, transcending diverse interests and age groups.
Close on YouTube’s heels are TikTok, Snapchat, and Instagram. These platforms, each with a unique appeal, continue to capture the imagination of America’s youth. TikTok, with its short-form video content, is used by 63% of teens, while Snapchat and Instagram maintain their hold with 60% and 59% respectively. For older teens (ages 15 to 17), these numbers soar even higher, hovering around the seventy-percent mark.
In a striking shift from a decade ago, Facebook, once the cornerstone of teen social media use, has seen its teen user base plummet from 71% in 2014-2015 to 33% today. Twitter, recently renamed X, follows a similar downward trajectory, albeit less dramatically. These changes reflect a generational shift in platform preferences.
Despite the whirlwind of change in the social media landscape, teen usage patterns have remained relatively stable over the past year. TikTok’s user percentage, for example, remains statistically unchanged since spring 2022.
In a novel addition to the survey, Pew Research inquired about BeReal, a rising social media app. The response? A budding interest, with 13% of teens acknowledging its use.
Delving deeper, the survey sought to understand not just what platforms teens use, but how often they use them. YouTube and TikTok emerge as not only widely used but also frequently visited, with substantial percentages of teens using these platforms daily. Notably, nearly one in five teens admit to being on YouTube or TikTok “almost constantly.”
The data further reveals intriguing patterns across gender and racial/ethnic lines. Teen girls are more likely than boys to be almost constant users of TikTok and Snapchat. Additionally, larger proportions of Black and Hispanic teens report being on platforms like YouTube, Instagram, and TikTok almost constantly compared to White teens, with Hispanic teens notably prominent in TikTok and Snapchat usage.
This comprehensive survey by the Pew Research Center offers a critical lens through which to view teen social media behavior. As these trends continue to evolve, they offer valuable insights for educators, parents, and policymakers alike, highlighting the enduring and nuanced role of social media in the lives of American teenagers.
