Since 2017, UNICEF has launched the “LOVE MYSELF” campaign which has raised US$2.98 million and has been spreading messages of hope and kindness to young people around the world. UNICEF has acknowledged that with school closures, physical distancing measures and decreased access to services, the COVID-19 pandemic has highlighted the importance of supporting each other. UNICEF has partnered with the South Korean pop band, the Bangtan Boys (BTS), in helping the organization to create a kinder, safer and more connected world.
Watch BTS reflects on learning to love themselves, promoting self-esteem and well-being, and renewing their commitment to the LOVE MYSELF campaign which supports UNICEF’s work to end violence and neglect.
