ST. JOHN’S, Antigua — Cricket West Indies (CWI) today announced a new sponsorship agreement with Livpure, a leading water purification and home appliances brand, which will serve as an official jersey sponsor of the West Indies Senior Men’s Team for the ICC Men’s T20 World Cup 2026 and the West Indies white ball tour of India later this year.
The partnership comes at an exciting time for the West Indies Men, who are currently on a strong winning streak in the ICC Men’s T20 World Cup 2026 and have already secured qualification to the Super Eight stage. The team will next face Zimbabwe in their Super Eight fixture on Monday, February 23, with the first ball scheduled for 9:30 AM Caribbean Time, as they look to maintain momentum heading into the knockout phase of the tournament.
The agreement covers the ICC Men’s T20 World Cup 2026, scheduled for February and March, and the West Indies’ white ball tour of India in September and October 2026, which includes three One Day Internationals and three T20 Internationals.
CWI President, The Hon. Dr. Kishore Shallow, welcomed the partnership as an important step in strengthening the commercial foundation of West Indies cricket.
“On behalf of Cricket West Indies, I warmly welcome Livpure as a valued partner of our Senior Men’s team. This collaboration reflects the enduring global appeal of West Indies cricket and our ability to attract respected international brands. Strategic partnerships such as this are critical to supporting the growth, competitiveness, and long-term sustainability of our game across the region. We look forward to building a strong and mutually beneficial relationship with Livpure as our team competes on the world stage.”
CWI Chief Executive Officer Chris Dehring also highlighted the significance of the agreement, particularly in a key cricket market.
“Cricket West Indies is pleased to welcome Livpure into the West Indies cricket family. This partnership reflects the global appeal of our team and the strong commercial opportunities associated with West Indies cricket, particularly in key markets such as India. We look forward to working closely with Livpure to deliver value both on and off the field during a pivotal year for our men’s team.”
Livpure’s branding will appear on the leading arm of the team’s shirt during the ICC Men’s T20 World Cup in accordance with tournament regulations, and on the front of the shirt during the India tour, subject to international playing conditions and approvals.
Rakesh Kaul, MD & CEO for Livpure expressed enthusiasm about the collaboration.
“We are proud to partner with Cricket West Indies and to be associated with one of the most iconic teams in world cricket. The passion, flair, and global fan base of West Indies cricket align strongly with our brand values, and we look forward to engaging millions of cricket fans through this partnership as the T20 World Cup in India and Sri Lanka sets the stage for an atmosphere of unmatched scale and excitement that resonates deeply with audiences across the world.”
The sponsorship underscores CWI’s continued focus on building sustainable commercial partnerships that enhance the team’s competitiveness while expanding the global footprint of West Indies cricket.
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