Dr. Simona Charles Broomes, presidential candidate of the Assembly for Liberty and Prosperity (ALP), enters the 2025 race not just to change government—but to change the way leadership serves the people. With her campaign rooted in the bold promise of “good change,” Broomes brands herself as a voice for all Guyanese—miners, mothers, workers, and the marginalised.
At a time when politics is often reduced to slogans and strongman theatrics, Broomes is bringing the substance of lived experience, grassroots activism, and proven leadership. Her journey from Bartica’s goldfields to government corridors is a testament to the power of determination—and a clear signal that she is not afraid to lead from the front.
From the Interior to International Recognition
Born in Bartica as the youngest of seventeen (17) children to St. Lucian parents, Broomes started with just US$2,500 in the gold trade. With resilience and savvy, she built a mining operation in a male-dominated industry. Her efforts weren’t just about personal success—they opened doors for other women in the extractive sector.
In 2012, she founded the Guyana Women Miners Organisation (GWMO), where she led anti-trafficking operations and empowered female miners. Her fearless advocacy earned her the U.S. State Department’s Trafficking in Persons (TIP) Hero Award in 2013, presented by then-Secretary of State John Kerry.
In 2017, she established the Broomes Foundation, dedicated to “Building a bridge to equality for the marginalised and misrepresented.” It addresses poverty, human trafficking, youth development, education, and environmental protection—motivated further by her completion of a Harvard Executive Programme in Climate Change.
Her humanitarian work has earned global honors: citations from U.S. political leaders, the Sydney Allicock Global Humanitarian Award, the Global Peace Award, and an Honourary Doctorate in Society and Human Rights on Capitol Hill
Leadership in Government and on the Ground
Broomes transitioned into public service with the same energy. She served on the Regional Democratic Council in Region 7, chaired the Omai Small Miners Committee, and sat on the Special Land Use Committee. Her entry into national politics came in 2015 when she was appointed Junior Minister with responsibilities in Social Protection, Natural Resources, and Labour.
During her tenure, she facilitated the release of over $111 million in compensation to workers who had been denied benefits for years. Whether dealing with labour disputes or environmental violations, Broomes was a consistent advocate for justice and fair play.
Standing with the Working Class
Unique among presidential hopefuls, Broomes has firmly aligned herself with the trade union movement, pledging to work with unions to improve the conditions and standard of life for the working class. In a campaign season where other candidates have overlooked labour’s historic role, Broomes has been unafraid to speak the truth: “The trade union movement built this country’s democratic foundation—universal adult suffrage, representative politics, and the fight for internal self-government began with the unions.”
She has vowed to respect collective bargaining, uphold workers’ rights, and modernise labour laws to reflect the 21st-century workplace. Her message is clear: the people who build the economy must benefit from it.
Defender of the Disadvantaged
Broomes’ campaign is not powered by big money or foreign interests, it is fueled by ordinary people. Thousands of supporters, including in the diaspora, have already aligned with ALP’s mission. She promises a government that beats up poverty—not the poor.
When an act of domestic violence shocked the nation earlier this year, ALP immediately proposed a 10-point plan to confront gender-based violence. And when Broomes was publicly disrespected during a Facebook Live broadcast outside Police Headquarters, she condemned the failure of law enforcement to act. “This movement will not be silenced,” she said.
A Voice for Those Left Behind
Her campaign has found resonance in riverine villages, hinterland towns, and urban communities tired of being used and forgotten. Broomes insists on engaging citizens directly—through town halls, community visits, and a digital outreach strategy that bridges Guyana’s communication divide.
Her message, “good change for all,” underscores the kind of future she envisions: transparent governance, equal opportunity, and inclusive development. She challenges the politics of exclusion and promises an administration that sees every Guyanese—not as a vote, but as a valued stakeholder.
Faith, Family, and Fearless Conviction
Broomes, a proud mother and grandmother, draws strength from her Christian faith and her deep roots in community. Her family has stood by her through personal trials, public scrutiny, and professional triumphs. Her life is a testimony to resilience, and she holds no illusions about the fight ahead. “I know what it’s like to be overlooked, underestimated, and opposed,” she says, “but I also know what it means to stand on conviction.”
Why Broomes, Why Now?
At a time when public trust is low and political cynicism high, Dr. Simona Broomes offers a bold, honest, and tested alternative. She is not campaigning for power—she is campaigning for purpose. Her promise of “good change” isn’t a catchphrase. It’s a commitment.
In her, many see the rare combination of toughness and compassion, vision and execution. Whether as a miner, minister, activist, or candidate—Simona Broomes has always stood up, spoken out, and reached back to lift others.
And now, she’s ready to do the same for all of Guyana.
